Although exact sales figures for the retail watch & jewellery industry are not available, the latest Swiss federal VAT statistics published in November 2020 suggest that watch and jewellery retailers (multi-brands retailers and mono-brand boutiques) achieved sales of CHF 3.5 billion in 2017. This figure includes their own on-line sales as well as their sales to tourists (recorded as export sales).
Beyond this irrefutable data, the Mercury Project’s detailed analysis lifts the veil on this crucial market for the industry, clearly setting out the number of retail companies and their performances. It also shows to what extent this distribution channel is dependent on tourism. The market concentration, including the key retailers,  is also analysed.