Gain a clear and detailed view on strategic aspects of the watch & jewellery industry

The Mercury Project provides watch & jewellery studies on markets (Switzerland…), sectors of activity ( Watch projects on Kickstarter crowdfunding platform, Pre-owned market…) or themes related to economic developments (Digitalisation…).


reports and studies are published in the form of insights, graciously made available to professionals in the industry.

  • The Sell-Out Index monitors the aggregated sales performances of specialized watch & jewellery stores in key markets ( USA, Hong Kong, China, United Kingdom, Singapore, Germany, France, Macau, Duty Free & Travel Retail)
  • Kickvalue Tracks & Facts is an important tool for measuring the valuation and the health of watch projects on the Kickstarter crowdfunding platform.
  • Both Swiss Watch retail Market  reports are supported by the VSGU/ASHB Swiss watch retail federation and have been released in daily newspapers and professional magazines.