Based on a census of watch retailers in Switzerland updated in June 2017the report reveals an overview of the digitization of these key players in the watch industry.  It defines a segmentation of different levels of experience acquired in this area by independent retailers, as well as chain retailers, and this based on their positioning by watch brand supply.  Comparison with the digital activities of the watch companies, whose priority in their strategy asserts itself from year to year, also allows to measure issues for the watch retail, both in in terms of opportunities and threats.